Unlock the Primal Brain: Close More Deals Without the Pressure

In this breakout session, you’ll be introduced to Primal Selling, a proven sales system built on how customers actually make decisions. You’ll learn why logic doesn’t close sales—and how the Primal Brain drives trust, urgency, and commitment long before price is discussed. We’ll break down the foundational framework that helps sales professionals stop chasing objections and start creating clarity, confidence, and momentum in every appointment. This session will show you how to position yourself as a trusted advisor instead of a commodity, even in a more competitive market. If you want to close more deals without pressure, discounts, or “selling harder,” Primal Selling changes the game.

 

When?

9:00-10:00 AM

1:00-2:00 PM

Where?

3rd Floor - Breakout Room

ICE at the Worksite: Audits, Raids, and How to Construct an Appropriate Company Protocol and Nail the Response to ICE and other Government Agents 

The session will cover key considerations for preparing for worksite investigations and I 9 audits, including what employers and employees should expect during an ICE investigation, raid, or audit. The session will also discuss advice and best practices for how to prepare and respond if ICE attempts to enter your worksite or rental properties. It explains the critical differences between administrative warrants and judicial warrants, emphasizing how each impacts employer obligations and employee interactions with enforcement officials. The session will also highlight “know your rights” guidance for individuals and employees, as well as best practices for employers to ensure compliance while protecting their workforce and the worksite and responding appropriately to enforcement actions.

When?

10:00-11:00 AM

Where? 

3rd Floor - Breakout Room

Restoration Remix: Navigate the Evolving landscape of Homeowners' Roof Claims

Get a fresh look at the trends shaping roof claims and what these shifts mean for you to stay ahead on homeowners' storm claims. Restoration Remix is a comprehensive session designed to bridge the gap between quality craftsmanship and market intelligence. We’ll move past the basics to analyze how the changing restoration landscape—from rising material costs to new, stringent insurance requirements—is shaping your operations today.

When?

11:00-12:30 AM

3:00-4:30 AM

Where?

3rd Floor - Breakout Rooms

Selling Through the Downturn: Winning Retail Sales in a Declining Storm Market

In a slowing storm-driven industry, builders who rely on retail sales must adapt or get left behind. Please join Tim Boelman of Lumbermen’s Inc as he presents on in-home selling strategies, operational discipline, and retail best practices drawn from experience of leading a national retailer’s in-home retail sales program and serving as VP of Operations for a family-owned independent remodeling and exterior contractor. Attendees will learn how to create demand outside of storms, improve close rates, and build a more predictable, resilient sales engine.

When?

9:00-10:00 AM

1:00-2:00 PM

Where?

3rd Floor - Breakout Rooms

Grow Your Business: Mastering Home Improvement Financing with GoodLeap

Join the GoodLeap team to discover how home improvement financing can help you grow your business and close more projects with confidence. We’ll cover what homeowners expect in payment options and show practical ways to increase close rates, win larger projects, and enhance the customer experience. You’ll also learn what sets GoodLeap apart and how our financing approach supports reliable payments and sustainable business growth. Walk away with actionable insights you can use immediately to take your business further.

When?

10:00-11:00 AM

2:00-3:00 PM

Where?

3rd Floor - Breakout Rooms

Beyond the Price: Connecting with Customer Emotions & Buying Behavior

Brian McCauley has trained thousands of people nationwide and speaks from coast to coast with a focus of helping people find greater success in sales.  His grassroots look at both sales and sales management are refreshing, and his high energy style is always well received.  Brian is a regular contributor to ProSales Magazine, Remodeling Magazine, and HBS Dealer Magazine. 

This fast-paced high energy session will cover topics such as:

•              Customer Buying Behaviors

•              Tips to Communicate Your Message More Effectively

•              Six Dynamite Questions to Ask in the Home

•              Three Words Designed to Bring Urgency & Emotions into the Buying Decision

•              The Most Common Objection Heard In The Home Today and a Strategy for Overcoming It

When?

11:00-12:30 PM

3:00-4:30 pm

Where?

3rd Floor - Breakout Rooms

From Hustle to Profit: Mastering Financials & Scaling Your Business with Ken Kelly

If you're working hard but not seeing the profits you deserve, this training is for you. Learn how to master your financials and streamline operations to help boost profitability and scale your business. You'll explore how to use financial statements, KPIs, and scorecards to make smart decisions, reduce costs, and build a profitable company.

When?

2:00-3:00 PM

Where?

3rd Floor - Breakout Rooms

James Hardie

Discover James Hardie’s newly approved Trim Over (Score & Snap) Method, a complementary installation approach that expands your siding solutions without replacing traditional techniques. This live demonstration will show how crews can streamline workflows, save 1–2 days on installation, and significantly reduce caulking while maintaining Hardie’s trusted 30‑year non‑prorated warranty. Contractors will learn how this method lowers labor costs, improves jobsite efficiency, and delivers a crisp, consistent finish homeowners' love. Perfect for pros looking to enhance their portfolio, Trim Over equips installers with a flexible new option that fits a wide range of project needs. Join us on the main stage to see how this method can elevate your offerings - and your margins - without changing the way you already win with Hardie.

When?

9:30-10:30 AM

Where?

2nd Floor Main Stage

Azek/TimberTech

TimberTech’s aluminum sub‑structure delivers superior durability and stability, resisting moisture, warping, and long-term degradation better than wood. This demo will highlight key installation steps and show how the four‑SKU stair stringer system streamlines stair construction while ensuring consistent, reliable results. It’s a smart, long-lasting alternative that simplifies builds and elevates overall deck performance.

When?

10:45-11:45 AM

Where?

2nd Floor Main Stage

Pella

More Information to Come!

When?

12:30-1:30 PM

Where?

2nd Floor Main Stage

LP Siding - Kruse Brothers

Join the Kruse Brothers for an engaging training session on LP® SmartSide® Trim & Siding and LP® SmartSide® ExpertFinish® products. They’ll cover features, benefits, and installation best practices. About The Kruse Brothers: Steve & Randy Kruse are award-winning siding contractors with over 20 years of experience using LP SmartSide. As owners of a successful siding business, they’re passionate about sharing their expertise and promoting better building practices.

When?

1:45-2:45 PM

Where?

2nd Floor Main Stage